Agil Al Idrus
ENIDع
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Open to Product, Program & Project roles · MENA & global

Close to the problem. Clear on the plan.

I started in 2019 on a customer support desk and grew into product leadership, so far mostly in fintech. Alongside great teams, I helped grow a B2B partner network, build Cashplus from zero, and deliver platforms across Indonesia and Saudi Arabia. The industry can change; the approach stays: understand the problem, align the people, deliver the plan.

See the case studiesDownload CV
Now
VP of Product, Cashplus
Also contributed to
Metro Reload · OpenH2H · PUAS
Agil Al Idrus, smiling, in a black polo shirt
Agil Al IdrusIndonesia · open to relocation

Platforms I’ve had the chance to work on

  • OpenH2H
  • Tawafiqhub

Impact, measured

What we achieved, as teams.

~IDR 700B

monthly transaction value across Metro Reload B2B and Cashplus

Cashplus ~IDR 90BMetro Reload B2B

Metro Reload B2B daily transactions

2019 · ~300K
Today · ~1.2M

Cashplus daily transactions

Year 1 · ~10K
Today · 50K+

Transaction success rate

78% → 96%
Before
After

after routing & automatic rerouting

Partner integration lead time

4–7 days
Before · 30 days
After · 4–7 days

across 30+ integrations

99%

SLA, under 10 s average response

6+

years in payments & fintech

support desk → VP of Product

Selected work

Four platforms, four ways I contributed.

B2B partnerships, product leadership, project delivery and program coordination: each shows the constraint, the call we made and what it changed.

Metro Reload: B2B supplier site: The public face of the H2H network: airtime, data and PPOB supply for businesses, with the Cashplus app running on the same product catalog.Same catalog powers the Cashplus app
B2B partnerships2019 – present

Metro Reload

Where I learned the business: the B2B network.

A host-to-host network selling prepaid, postpaid, data and electricity products to businesses. I joined on the support desk, then helped build the partner, supplier and product side.

  • ~1.2MB2B transactions per day, up from ~300K in 2019
  • 2,600+active B2B clients connected by H2H API
  • 2,500+product denominations

My roleCustomer Service → Business Development · still involved

Explore case study
Best Deal Plus: Every package shows the market price next to the Cashplus price, ordered by price, so customers compare in one glance instead of checking suppliers themselves.7 GB: Rp 40,000 → Rp 37,367
Product leadership2021 – present

Cashplus

Building a broader digital product ecosystem.

From an established B2B foundation to a platform serving customers, SMEs and partner communities.

  • 50K+transactions per day, from ~10K in year one
  • 78% → 96%transaction success rate
  • 30 → 4–7 dayspartner integration lead time, across 30+ integrations

My roleTechnical Product Manager → VP of Product

Explore case study
PUAS Hub: A community and economic platform for the Indonesia–Saudi corridor: daily digital transactions, Umrah services, education and business opportunities, with payment, eKYC and government partners.Integrated partners: payments, eKYC
Program coordination2026 – present

PUAS

Connecting services, teams and Saudi stakeholders.

A multi-service platform spanning digital products, Umrah travel and partner integrations.

  • 6service lines launched from 0 to 1
  • 5-personlean core team
  • 6third-party integrations

My rolePlatform & Technology Lead · Part-time

Explore case study

How I work

Three habits I try to keep.

  1. 01Product

    Decide with data, not opinion.

    When the budget could not cover a native iOS developer, we shipped a PWA and let usage data make the case for native later. BestDeal Plus followed the same logic: rank providers by price and programs, recommend one, show every alternative.

    See it in Cashplus
  2. 02Project

    Write it down, then build.

    A client with no engineers cannot review code, but they can approve a document. Every OpenH2H requirement was written, confirmed and versioned before development, and the platform went live in about 2.5 months.

    See it in OpenH2H
  3. 03Program

    Build what’s different. Integrate the rest.

    With a five-person team, PUAS could not build everything. Payments, eKYC and CRM came from specialist partners so the team could focus on Umrah packages, ground arrangements and agent referrals.

    See it in PUAS

Career

Seven years, four roles, one direction.

Every step added a layer: the transaction problem, the partner behind it, the product that fixes it, and the portfolio that decides what gets built next.

Full resume
  1. May 2019Customer Service OfficerMetro Reload

    100+ transaction cases a day

  2. Dec 2019Business DevelopmentMetro Reload

    Helped grow Metro Reload’s partners to 50+

  3. Jan 2021Technical Product ManagerCashplus

    Part of the team taking Cashplus from 0 to 50K+ tx/day

  4. Sep 2026VP of ProductCashplus

    Responsible for the portfolio · a team of 6

Speaking & recognition

  • Speaker, Digital Acceleration Summit by Bukalapak
  • Speaker, Komunitas Niaga Cellular Indonesia
  • Top 3 Sales Growth Client, Flip for Business
  • Top 10 Distributor, Smartfren National Sales Program

Hands-on technical

I write requirements engineers can build from: APIs, H2H and SNAP integrations, routing, reconciliation and infrastructure. Tawafiqhub is my public side project in production.

Tawafiqhub: My public side project: an Umrah operations platform connecting congregations, teams, departures, services and finances in one workspace.
  • Go (Golang)
  • REST APIs
  • H2H
  • SNAP BI
  • BI-FAST
  • QA (BNSP)
  • WSJF
Tawafiqhub GitHub

Open to Product, Program & Project roles · MENA & global

Let’s build something that matters.

I’m exploring mid-to-senior Product, Program and Project Management roles, in fintech and beyond. Especially interested in MENA, and open to opportunities worldwide.

Agil Al IdrusProduct & Platform Leader
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